Kira Sensei’s Online Profile: Advertising and Marketing

KIRA SENSEI’S ONLINE SUMMARY

PLATFORM SUBSCRIBERS
YOUTUBE MAIN 228K subs
YOUTUBE SECONDARY 28K subs
FACEBOOK 24K likes
TWITTER 22k followers
TWITCH 2k followers
WEB 27k visitors per month (440k pages visited)

Who is Kira Sensei?

Kira Sensei is a popularizer of Japanese culture, Japanese language and positive psychology.

Kira Sensei defines himself as a Japanese language teacher specialized in self-study, and a popularizer of Japanese culture providing discussions about politics, economics, sociocultural issues.

Target Audience:

  • Spanish-speaking students of all ages who study Japanese on their own.
  • Anime, manga and Japanese games consumers.
  • Spanish-speaking adults (18 to 35) looking for news and information about living in Japan.
  • People looking for explanations about Japanese behavior, role in the world and traditions/social issues.
  • People interested in psychology in general (self-help tips).

YOUTUBE MAIN CHANNEL: KIRA SENSEI

Kira Sensei channel’s began in 2007 as a space offering free Japanese lessons in Spanish for students that couldn’t afford a Japanese school, or students who couldn’t find a Japanese school in their city.

In 2015 the channel orientation shifted to vlogs showing what life was like for an adult working in Japan. 

In mid 2017 shifted again to talk about Japanese society topics (economy, politics, social issues and cultural experiencies).

Channel Purpose

  • To offer discussions about Japanese cultural trends, current economic and political situation.
  • To provide useful information for Spanish-speaking residents in Japan and outside Japan.
  • To offer Japanese courses crafted for selfstudy.

Channel Overview

SUBSCRIBERS MONTHLY VIEWS AVG VIEW DURATION DEMOGRAPHICS GENDER
228k 622k 7:54 77%18-34 years Male 84%

KIRA SENSEI CHANNEL DEMOGRAPHICSCHANNEL GENDER DISTRIBUTION

UPDATED 2018.1.12

YOUTUBE SECONDARY CHANNEL: KIRA VIVO

This secondary channel was created in January 2016 to function as a repository for Japanese lessons and past live broadcasts. It was created because the main channel was exclusive for vlogs and cultural discussion videos.

Channel Purpose

This channel has two main objetives:

  • Japanese lessons in Spanish language, offering a whole range of courses (from elementary to intermediate Japanese).
  • To function as a repository for past live broadcasts.

Channel Overview

SUBSCRIBERS MONTHLY VIEWS AVG VIEW DURATION DEMOGRAPHICS GENDER
28k 131k 19:45 73%18-34 years Male 83%

KIRA SENSEI CHANNEL DEMOGRAPHICSCHANNEL GENDER DISTRIBUTION

UPDATED 2018.1.12

KIRA SENSEI ON TWITCH

Kira Sensei joined Twitch in December 2018 after streaming for almost 2 years (2-3 lives per week) on YOUNOW (23k followers and 1,4 million+ views).

TWITTER PURPOSE

  • Broadcasting live shows 4-5 times a week (2 hours per live)
  • Commenting Japan’s news
  • Spread Japanese culture

LIVE Broadcast Overview

Broadcasts are live on Twitch and YouTube Events at the same time. More than 500 people are watching the live.

SUBSCRIBERS AVG VIEWERS
2k 150 (+400 on YT)

KIRA SENSEI ON TWITCH

KIRA SENSEI ON TWITCH


KIRA SENSEI ON FACEBOOK

FACEBOOK COVER

The Facebook Page is used mainly to notify live broadcasts and to create meet-&-greets in order to socialize with community members.

FB PAGE PURPOSE:

  • Notify live broadcasts
  • Create gatherings
  • Post natively new discussion videos (paired with YouTube)
LIKES FOLLOWERS REACH DEMOGRAPHICS GENDER
26k 26k 622k 3000-7000 on average 77%18-34 years Male 84%

KIRA SENSEI FACEBOOK GENDER DISTRIBUTION
KIRA SENSEI FOLLOWERS BY COUNTRY
UPDATED 2018.1.12

KIRA SENSEI ON TWITTER

TWITTER PURPOSE

  • Share news about Japan
  • Notify incoming live broadcasts
  • Advertise Japanese lessons on the present website
FOLLOWERS IMPRESSIONS
22k 745K

KIRA SENSEI TWITTER SUMMARY


CONTACT

Please contact Kira Sensei below:

EMAIL DE CONTACTO

 


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